Blar i forfatter "Nystrand, Bjørn Tore"

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    • Antecedents of consumer evaluation and consumption of functional food 

      Nystrand, Bjørn Tore (Doctoral thesis; Doktorgradsavhandling, 2021-12-15)
      The overall aim of this dissertation is to improve the theoretical and empirical understanding of consumers’ behavioral tendencies toward functional food consumption. The main purpose is to provide a deeper understanding of antecedents that are relevant for explaining consumer evaluation of functional food and consumption behavior. Functional foods are food products that have been enriched to make ...

    • Consumers’ attitudes and intentions toward consuming functional foods in Norway 

      Nystrand, Bjørn Tore; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-10-12)
      This study investigates antecedents of consumers’ attitudes and intentions to eating functional foods in a representative sample of Norwegian consumers (N = 810). The theory of planned behavior (TPB), with an extension of self-efficacy and descriptive norms and, as well, hedonic and utilitarian eating values, is used as a conceptual framework. Structural equation modeling (SEM) is applied to test ...

    • Fisk i farta - en pådriver for holdningsendring blant ungdom? 

      Nystrand, Bjørn Tore (Master thesis; Mastergradsoppgave, 2008-05-30)
      Formålet med denne oppgaven var å kartlegge ungdoms holdninger til fisk og laks, samt deres forventninger til produktet laksewrap. Ved å utsette utvalget for en direkte smakserfaring med laksewrap, ønsket jeg å teste effekten av erfaringen på holdningene og forventningene i forkant. På bakgrunn av erfaringen ønsket jeg også å teste utvalgets lojalitet til produktet målt som intensjoner for å spise ...

    • Individual differences in functional food consumption: The role of time perspective and the Big Five personality traits 

      Nystrand, Bjørn Tore; Olsen, Svein Ottar; Tudoran, Ana Alina (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-09-24)
      Prior research suggests inconsistent relationships between individuals’ personality traits, time perspective, and specific behavior. In a large representative sample of Norwegian consumers (<i>N</i> = 810), we investigated the relationships between the Big Five personality traits, domain-specific consideration of future consequences (CFC), and consumption of functional foods. Structural equation ...

    • Relationships between functional food consumption and individual traits and values: A segmentation approach 

      Nystrand, Bjørn Tore; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-09-06)
      This study aimed to identify, describe, and compare consumer segments based on food- and health-related values and traits and how the segments are related to functional food consumption. A hybrid hierarchical k-means clustering approach was used to identify homogeneous consumer segments based on food innovativeness, food self-control, hedonic eating values, convenience orientation, health importance, ...